Why Mobile Graphic Icons Matter?

Attention Small business owner: When developing your mobile app do you think about how important a mobile graphic icon and how it is used.  I can tell you that when you are creating a mobile app there is considerable amount of time spent on the functionality and the user experience design.  So why not create a fantastic mobile app graphic icon that shows that effort.

This App Icon is the graphic package that is placed on every client or user mobile device that has downloaded your business mobile application software.  They dont see the application coding nor do you want them too, the user expects the app to work as stated in the mobile app web site or marketplace description, and benefits.  What they do see first is your business brand, mobile graphic ICON, the iPhone or tablet examples of app mobile app screen shots.

I have produced many digital products over the last 20 year, and the number one selling point first is the graphic packaging and copy writing that explains how the product will benefit the user.  Consumers and buyers see the packaging long before they use your product.  It is a proven fact that the human mind is visual and makes impulse buying decisions based on what they see and read first.

Designing a quality mobile app Icon will have users people talking about your product, which leads to more app downloads for your business

With so many mobile apps being developed today, it is critical that your app developer or designer takes the time to develop a great business app and icon, in addition to making sure the designers are concerned with creating a mobile app icon that stands out in the crowd.

All too often icons are treated like marketing ideas initially, especially in the App marketplace store.  It seems to me more and more developers rush and place in consistent branding on icons. This is not the time to be lazy. Don’t use dull colors, or promotional expressions on your icons.

After the flashy marketing has faded, the graphic icon still has to live on the user’s device and is often the first line of interaction with your business. Fight the temptation to cheapen your brand. Give your business App icon the love and attention it deserves. It will improve download possibilities and your users just might even thank you at the same time.

What are some ideas you have about mobile app Icons?  Whats missing? What do you like or dislike about mobile icons? Send us you favorite Mobile icon or a link.

Look forward to seeing hearing from you.

Coleman Smith